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OpenAI extends advertising in ChatGPT to 26 new countries, 89 in total

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AT A GLANCE

Announced by OpenAI on 21 October: who sees the ads, how many advertisers and what revenue.

Photo of a person holding the OpenAI icon
FoxTPNL · CC BY 4.0
In this article

The essentials

OpenAI announced on 21 October the extension of ads in ChatGPT to 26 new countries, 89 in total. Ads appear only for users of the free and Go plans.

Countries and users

The new markets include 14 Latin American countries (Argentina, Chile, Colombia, Peru…), as well as Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. OpenAI names only some of the 26 countries. Plus, Pro and Enterprise subscribers do not see ads.

Advertisers and revenue

According to CNBC, more than 100,000 advertisers have already run campaigns on ChatGPT, and advertising activity reached an annualised pace of $1 billion in August. Advertisers go through technology partners or self-serve via Ads Manager.

Why this extension

CNBC presents this extension as a step in the diversification of OpenAI’s revenue: the more countries, the more the company earns from non-subscribing users. The possible influence of ads on ChatGPT’s answers interests users, but the sources for this article do not settle it.

To keep in mind

The number of countries is given differently (80, 83, 89) depending on the article; OpenAI and CNBC say 89, which is used here. The influence of ads on answers is not established by this article’s sources.

LANGUAGE NOTES

Learn the grammar

Explained in English

French grammar

Learn sentence patterns and usage from the article’s own sentences.

01The present indicative
Structure

est / sont + attribute (noun, adjective, prepositional phrase)

In the article
Les dates d’annonce, des faits et de vérification sont distinctes.
Key points

Être in the present is est for a singular subject and sont for a plural one. It describes nature, state or place (“is”, “is located”). If what follows (the attribute) is a noun, adjective or prepositional phrase, it is not a passive. If a past participle follows, it is a passive (est annoncé). Headlines and summaries often use the present to describe the current situation.

02The passé composé
Structure

present of avoir + past participle

In the article
OpenAI a annoncé le 21 octobre l’extension des publicités dans ChatGPT à 26 nouveaux pays, soit 89 au total.
Key points

The passé composé is the most common past tense, used for “did” and “has done” — actions completed in the past. It is formed with the auxiliary avoir (a / ont…) in the present + a past participle. Past participles of -er verbs end in -é (annoncer → annoncé); learn the irregular ones (faire → fait, prendre → pris, voir → vu). In the negative, ne … pas wraps the auxiliary (n’a pas annoncé). In the news it reports facts that have already happened, such as “announced” or “voted”.

03The passive voice in the present
Structure

être (est / sont) + past participle (+ par / de)

In the article
Le nombre de pays est donné différemment (80, 83, 89) selon les articles ; OpenAI et CNBC indiquent 89, retenu ici.
Key points

The passive means “is done” or “is being done”. It is formed with être + past participle, which agrees with the subject in gender and number (la mesure est adoptée / les mesures sont adoptées). The agent is introduced by par (or de). In the news it is common when the event, rather than the actor, is the focus (est prévu / est annoncé / est connu).

04Negation and its scope
Structure

ne / n’ … pas · ne … plus

In the article
Les annonces n’apparaissent que pour les utilisateurs des formules gratuite et Go.
Key points

Normally ne and pas wrap the verb. Before a vowel, ne becomes n’. Check which part of the sentence the negation covers. Ne … plus means “no longer”.

05Citing a source with selon
Structure

selon + noun / organisation

In the article
Selon CNBC, plus de 100 000 annonceurs ont déjà diffusé des campagnes sur ChatGPT, et l’activité publicitaire a atteint un rythme de 1 milliard de dollars annualisé en août.
Key points

Selon means “according to”. Put a person or organisation after it as the source. It separates facts the writer checked directly from what another body or report said. Citing a source does not turn a forecast into an accomplished fact.

06The subject relative pronoun qui
Structure

noun + qui + verb

In the article
Annoncé par OpenAI le 21 octobre : qui voit les publicités, combien d’annonceurs et quel chiffre d’affaires.
Key points

Qui continues a description of the person or thing just mentioned (“the one that does…”). Because qui is itself the subject of the next verb, do not repeat the subject. The verb agrees with the noun qui refers to.

07Dates and their prepositions
Structure

le + 日付 / du … au …

In the article
Annoncé par OpenAI le 21 octobre : qui voit les publicités, combien d’annonceurs et quel chiffre d’affaires.
Key points

Le 15 octobre means “on 15 October”. Distinguish the le before a date from the le that marks a weekly habit like a weekday. Du is de + le and au is à + le, so decide the meaning from the verb and period expressions around them. Their role depends on the group: a range of dates, the date of a bulletin or another complement.

Explained in English

Japanese grammar

Understand the structure and usage from the text.

01Citing a source: によると
Structure

noun + によると

In the article
CNBCによると、これまでに10万を超える広告主が、ChatGPTで広告を出しました。
Key points

As in “LCPによると”, it shows where the information comes from. What that source reported follows. It is used differently from “私にとって”, which gives one’s own opinion.

02Giving examples with など
Structure

noun / expression + など

In the article
新しい国には、アルゼンチン、チリ、コロンビア、ペルーなど、中南米の14か国が入っています。
Key points

“暴言など” gives “abusive language” as one example. It is not necessarily a closed list of only the things named. It also helps when reading the scope of a news story.

03The polite past ました
Structure

verb stem (連用形) + ました

In the article
OpenAIが21日に発表しました。
Key points

In “発表しました”, ました makes a verb polite past. The negative is “ませんでした”. Read the actual date together with the date and time in the text.

04Quoting with と: content and report
Structure

plain-form sentence + と + verbe de parole (報じる, 説明する…)

In the article
OpenAIは、21日、ChatGPTの広告を、新たに26か国に広げると発表しました。
Key points

と takes the content that is reported or explained. In “改定する方針だと報じました”, “改定する方針だ” is what the report said. Separating the content from who said it and how makes long sentences easier to read.

05Linking actions with the て-form
Structure

verb て-form + next expression

In the article
OpenAIの発表では、26か国のうち、一部の国名しか示されていません。
Key points

The て-form links actions in a series, in order or as a reason. In “確認して、出発する” the relation is judged from the content. In “〜ている” it can show an action in progress or a continuing state.

06Linking two nouns with の
Structure

noun A + の + noun B

In the article
広告が出る対象、広告主の数、収益の規模を整理します。
Key points

A explains noun B that follows. It is not only possession: the relation can be belonging, target, content and more. In “政府の案” and “年金の税控除”, read the relation from the context.

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